Adam Foale • September 1, 2020

Marketing Update

We wanted to keep you all up to date some sharing of our latest news and completed projects as well as fill you all in on our latest service offerings. We are open as usual during lockdowns but working from home currently.


We joined the Mulcahy group in July 2019 and since then the team has grown from Gav & Kate to welcome Adam (Digital) & Dan (Graphic Design).


Below you will see some recently completed projects as well as a full service listing of what we can offer your business by way of services.


Please contact us by return email or by phoning to have a chat:

Gavin 03 5330 7200


We recently completed this website for St Michael's Primary in Daylesford.
Our services included:
• Website design and build
• Online tour video shooting and editing

Click here to see the website and video tour.

With some businesses needing to downsize permanent staff, outsourcing the marketing function of your business can make good financial sense in the current market.

Outsource your business marketing to us for a fraction of the cost of a staff member.  Don’t pay for Super, Workcover, Software, Hardware, Cameras or Payroll tax!

Our service is invoiced like any other supplier and we offer a full suite of marketing and design services. We develop strong brand identity and marketing strategies to cost effectively engage your customers.


Below is a list of our services from our talented staff - we all specialise in different areas so your business can benefit: 

  • Logo Design & Branding
  • Graphic Design
  • Website Design and development
  • Planned Marketing
  • Advertising
  • Video shooting and editing
  • Social Media posting and advertising
  • Google Ads and digital marketing
  • Illustration
  • EDMs (eNews such as this one!)
  • Retainer agreements to handle all business marketing including media bookings and sponsorships.

 

Chris and Gav are up to Episode 14 in this series, delivered to you via Spotify, Apple Podcasts (simply search FS360) or on our website.
https://www.mulcahy.com.au/fs360-podcast

Keep up to the minute on our social channels.

We post a few times each week with ‘up to the minute’ information regarding all things for businesses and individuals. We have social channels on Facebook, LinkedIn, Twitter and Instagram, so whatever you use, you can give us a follow!

Get Found, Get Chosen - how does your business get found online?

By Gavin Nash • September 28, 2025
Be Discoverable. Be the Preferred Choice. In today’s digital landscape, visibility is everything—and selection follows discovery. 🔍 Search Engine Dominance Google commands over 90% of the global search market, while Bing holds approximately 5%. We can list your business across 25 reputable directories. Even if you don’t actively use them, Google crawls these platforms to assess your credibility and improve your ranking. We ensure consistency in your NAP (Name, Address, Phone) across all listings to maintain a strong local SEO score. 🌟 The Review-Driven Economy Consumers rely heavily on reviews to make decisions. Platforms like Google Reviews, TripAdvisor, Facebook, Trustpilot, RateMyAgent, and many others shape public perception and influence search rankings for your businesses visibility. Our Review Strategy: Encourage reviews from clients, suppliers, and colleagues. Integrate review requests into your email signature. Automate follow-ups post-transaction (e.g. via Zapier and Xero). Include review prompts in newsletters and direct outreach. Respond to every review using relevant keywords to boost SEO. Offer alternative review platforms for those without Google accounts (e.g., Trustpilot or TripAdvisor). Provide a private feedback channel to capture concerns before they become public. 📍 Google Business Profile Optimisation Regularly update your GMB profile with articles, images, and helpful tips to enhance engagement and visibility. 🔎 Local Search Exercise Search your industry in your area—e.g., “Plumbers in Footscray.” Who appears first? Who has the most reviews? These are the businesses most likely to be chosen. 💼 Our Packages We offer three tailored packages starting at $495/month—less than $6,000 annually—to help you attract and convert more leads. Our services include: Review generation and response management Your very own AI-powered website chatbot assistant trained on your businesses products and services Listing optimisation to improve visibility and conversion 📌 Final Thought This strategy complements—rather than replaces—your existing marketing efforts, including word of mouth, email campaigns, your website, social media and advertising. It works alongside them to ensure your business is not only found, but chosen more often. 

Marketing Maintenance: The Key to Staying Visible and Relevant

August 20, 2025
Business marketing is not just a tool to boost sales when times are slow—it’s an essential part of maintaining the health and visibility of your business.
Why Social Media for your business matters more than ever

Why Social Media for your business matters more than ever

July 29, 2025
In today’s digital-first world, your social media presence often serves as the first impression of your brand. At Mulcahy & Co Marketing , we specialise in crafting compelling, high-quality content that elevates your brand’s voice, engages your audience, and drives real results. The Power of First Impressions Whether you're a startup, a growing business, or an established brand, your social media channels are often the first place potential clients, partners, or customers go to learn more about you. What they see in those first few seconds can make or break their decision to engage. A strong, professional social media presence builds credibility, trust, and recognition—while an inconsistent or outdated feed can do just the opposite. Why Professional Content Creation Matters Professional content creation goes beyond pretty pictures and trendy captions. It’s about strategy, consistency, and creativity , all aligned with your business goals. Here’s what sets our content creation services apart: Tailored Strategy: We don’t believe in one-size-fits-all. Our team takes time to understand your brand, audience, and objectives to build a content strategy that truly reflects your voice and values. Consistent Branding: From your visuals to your tone of voice, we ensure every post strengthens your brand identity and tells a cohesive story. High-Quality Visuals: With professional photography, video, and graphic design, we create scroll-stopping content that captures attention and builds engagement. Engaging Copywriting: We craft captions that not only resonate with your audience but also drive action—whether that’s a click, a comment, or a conversion. Staying Ahead in a Competitive Market Social media is fast-moving, and trends evolve constantly. With Mulcahy & Co on your side, you’ll never fall behind. We stay ahead of the curve, using the latest tools, trends, and insights to keep your content fresh, relevant, and impactful. Let’s Build Your Brand Together Whether you need a full-service content plan or support with specific campaigns, our team is here to make your brand stand out. At Mulcahy & Co Marketing, we help you turn followers into fans—and fans into customers. Ready to level up your social media presence? Get in touch today and let’s start creating content that connects.
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