What are the costs of having a website?

The best way to explain what the costs are in having and maintaining a website are as follows:

Domain name registration
This is the www.yourbusinessname.com.a u address of where your website and it's related services will be found once live in the internet. It has an initial registration fee and a RE-registration fee every year it is active.
Email hosting
This is the server (or service) that runs your email and also archives it for future reference. This fee is normally yearly and includes a certain number of email addresses and a certain amount of storage. It allows you to have personalized email addresses on your business domain name eg: info@yourbusinessname.com.au
Web hosting
The last of the yearly fees. This is where your website ‘lives’, or the server that holds your website files. These days it regularly also includes a self editing system, known as a CMS (content management system), that allows you to edit your own website text and images.

For these first three items you can expect to pay around $600 per year in Australia with reputable companies offering these services.

A word of warning to avoid the internet ‘specials’ that offer you heavily discounted services for the business critical items listed above.

These discount services are always with overseas budget businesses whose customer service - especially to Australians - is often poor. Email and your website are key elements to promote and work within your business. You don’t want to be in the situation where you can’t get hold of your domain registrar and your email and website go down for a period of days or weeks.

The last cost is the website design and build. This is often a once off cost with a website designer and can vary greatly depending on what your website needs to do. For example, an online store will be more expensive than a simpler brochure style information-only website. This part normally includes training by the web designer for you and your staff to be able to update the website content yourself.

The last thing that may invoke additional ongoing costs is maintenance and updates. As previously mentioned most websites are built in systems that now allow you to update the site yourself. However, in our experience, most clients opt for us to make ongoing changes as it's one less thing to think about. Simply email the updates to us and we'll make the changes for you for our normally hourly rate. This allows you to keep working in your business (at what you do best) while someone else updates the content on your website. We'll also ensure that things are done correctly, so that search engines index it correctly, and your prospective customers can find you easily.

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Get Found, Get Chosen - how does your business get found online?

By Gavin Nash • September 28, 2025

Be Discoverable. Be the Preferred Choice. In today’s digital landscape, visibility is everything—and selection follows discovery. 🔍 Search Engine Dominance Google commands over 90% of the global search market, while Bing holds approximately 5%. We can list your business across 25 reputable directories. Even if you don’t actively use them, Google crawls these platforms to assess your credibility and improve your ranking. We ensure consistency in your NAP (Name, Address, Phone) across all listings to maintain a strong local SEO score. 🌟 The Review-Driven Economy Consumers rely heavily on reviews to make decisions. Platforms like Google Reviews, TripAdvisor, Facebook, Trustpilot, RateMyAgent, and many others shape public perception and influence search rankings for your businesses visibility. Our Review Strategy: Encourage reviews from clients, suppliers, and colleagues. Integrate review requests into your email signature. Automate follow-ups post-transaction (e.g. via Zapier and Xero). Include review prompts in newsletters and direct outreach. Respond to every review using relevant keywords to boost SEO. Offer alternative review platforms for those without Google accounts (e.g., Trustpilot or TripAdvisor). Provide a private feedback channel to capture concerns before they become public. 📍 Google Business Profile Optimisation Regularly update your GMB profile with articles, images, and helpful tips to enhance engagement and visibility. 🔎 Local Search Exercise Search your industry in your area—e.g., “Plumbers in Footscray.” Who appears first? Who has the most reviews? These are the businesses most likely to be chosen. 💼 Our Packages We offer three tailored packages starting at $495/month—less than $6,000 annually—to help you attract and convert more leads. Our services include: Review generation and response management Your very own AI-powered website chatbot assistant trained on your businesses products and services Listing optimisation to improve visibility and conversion 📌 Final Thought This strategy complements—rather than replaces—your existing marketing efforts, including word of mouth, email campaigns, your website, social media and advertising. It works alongside them to ensure your business is not only found, but chosen more often.

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In today’s digital-first world, your social media presence often serves as the first impression of your brand. At Mulcahy & Co Marketing , we specialise in crafting compelling, high-quality content that elevates your brand’s voice, engages your audience, and drives real results. The Power of First Impressions Whether you're a startup, a growing business, or an established brand, your social media channels are often the first place potential clients, partners, or customers go to learn more about you. What they see in those first few seconds can make or break their decision to engage. A strong, professional social media presence builds credibility, trust, and recognition—while an inconsistent or outdated feed can do just the opposite. Why Professional Content Creation Matters Professional content creation goes beyond pretty pictures and trendy captions. It’s about strategy, consistency, and creativity , all aligned with your business goals. Here’s what sets our content creation services apart: Tailored Strategy: We don’t believe in one-size-fits-all. Our team takes time to understand your brand, audience, and objectives to build a content strategy that truly reflects your voice and values. Consistent Branding: From your visuals to your tone of voice, we ensure every post strengthens your brand identity and tells a cohesive story. High-Quality Visuals: With professional photography, video, and graphic design, we create scroll-stopping content that captures attention and builds engagement. Engaging Copywriting: We craft captions that not only resonate with your audience but also drive action—whether that’s a click, a comment, or a conversion. Staying Ahead in a Competitive Market Social media is fast-moving, and trends evolve constantly. With Mulcahy & Co on your side, you’ll never fall behind. We stay ahead of the curve, using the latest tools, trends, and insights to keep your content fresh, relevant, and impactful. Let’s Build Your Brand Together Whether you need a full-service content plan or support with specific campaigns, our team is here to make your brand stand out. At Mulcahy & Co Marketing, we help you turn followers into fans—and fans into customers. Ready to level up your social media presence? Get in touch today and let’s start creating content that connects.

What are the costs of having a website?