Adam Foale • November 15, 2021

Woady Yaloak Primary School Website Case Study

Client: Woady Yaloak Primary School

 
Industry: Primary School (Education)

 

Goals with the site: Principal Corey and Lead Staff member Nathan met with Gavin about the aims of the site.

 

Their aim was to be more findable online, have more people making enquiries and to showcase their school in a more modern way that worked well on a mobile phone. They wanted to show curriculum focusses and also facilities as they are spread across 4 campuses.

 

The process: Text was provided by the client. Photography was provided by Mulcahy Marketing and was booked in for 2 visits (with and without children) to showcase the facilities only and another gallery to show the day to day workings of the school with children in the shots. Photos were then supplied to the school to keep and use inside the school and used throughout the website.


The Marketing team designed and developed a new website with separate pages to communicate the schools 4 campuses, key staff with photos and titles, a video including drone footage and curriculum focus.


The site is 100% mobile friendly and accessible with alternate tags on photos to help those with a disability access the site content. Admin staff at the school have been given training and passwords to be able to upload weekly newsletters and also to update words and images throughout the site.


Even the Parent Events calendar and link to the schools Sentral and ClassDojo systems were included so the site becomes central to the workings of the school.


Visit the website at www.woadyyaloak.vic.edu.au

Get Found, Get Chosen - how does your business get found online?

By Gavin Nash • September 28, 2025
Be Discoverable. Be the Preferred Choice. In today’s digital landscape, visibility is everything—and selection follows discovery. 🔍 Search Engine Dominance Google commands over 90% of the global search market, while Bing holds approximately 5%. We can list your business across 25 reputable directories. Even if you don’t actively use them, Google crawls these platforms to assess your credibility and improve your ranking. We ensure consistency in your NAP (Name, Address, Phone) across all listings to maintain a strong local SEO score. 🌟 The Review-Driven Economy Consumers rely heavily on reviews to make decisions. Platforms like Google Reviews, TripAdvisor, Facebook, Trustpilot, RateMyAgent, and many others shape public perception and influence search rankings for your businesses visibility. Our Review Strategy: Encourage reviews from clients, suppliers, and colleagues. Integrate review requests into your email signature. Automate follow-ups post-transaction (e.g. via Zapier and Xero). Include review prompts in newsletters and direct outreach. Respond to every review using relevant keywords to boost SEO. Offer alternative review platforms for those without Google accounts (e.g., Trustpilot or TripAdvisor). Provide a private feedback channel to capture concerns before they become public. 📍 Google Business Profile Optimisation Regularly update your GMB profile with articles, images, and helpful tips to enhance engagement and visibility. 🔎 Local Search Exercise Search your industry in your area—e.g., “Plumbers in Footscray.” Who appears first? Who has the most reviews? These are the businesses most likely to be chosen. 💼 Our Packages We offer three tailored packages starting at $495/month—less than $6,000 annually—to help you attract and convert more leads. Our services include: Review generation and response management Your very own AI-powered website chatbot assistant trained on your businesses products and services Listing optimisation to improve visibility and conversion 📌 Final Thought This strategy complements—rather than replaces—your existing marketing efforts, including word of mouth, email campaigns, your website, social media and advertising. It works alongside them to ensure your business is not only found, but chosen more often. 

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