Adam Foale • July 27, 2021

Service Based Business Marketing

How do I attract new clients? It all starts with Content Marketing...



You work hard everyday to make sure your clients are happy with the hope they will refer you to their colleagues. Word of mouth is very important for attracting customers but so is your expertise. If you are in a service delivery business - your knowledge is your best asset. Leveraging that with a Content Marketing Strategy can be invaluable in making sure you have a pipeline of new clients coming your way. 


Positioning you as the expert in your area is a combination of digital assets these days. You need to reach your target audience or ideal client as effectively as possible so when they are ready to use a service like yours you are top of mind to them.


Content Marketing is a term which means you write or record your expertise and place it in the right digital channels so you can come up when those keywords are searched. Google’s algorithm rewards rich and valuable content- if Google thinks you are providing regular, quality content, they will reward your website with a better position in the search for your services.


Making it to the top 3 businesses listed in Google for your service and location can be a challenge but starts with good content.

Regular articles posted to your website and social media accounts is a great way of making sure Google sees your site as a valuable resource for its search results.


Writing and publishing articles: What if you aren’t a confident writer? There are lots of ways to get your content into your website and socials- you could:

  • Record your content as an audio file (podcast) and have it transcribed to your website.
  • Hire a content writer to convert your notes or dot points into a well written, grammatically correct article.
  • Have a team member write an article - even better ask your staff to write articles in rotation so not all the pressure is on you. 

 


Publish to other platforms: Once you are regularly writing and publishing articles to your website, the next step is to spread those across other platforms:

  • Your social media accounts
  • Emailed to your customers/clients via a regular eNews
  • Send your article to local news outlets like Radio, Newspapers & other Publications for inclusion in their content delivery.

 


All of this is designed to position you as the expert in your field. This helps customers or clients coming to your business rather than you pushing advertising to them in the hope they may make the decision to come to you.  For service based businesses it’s all about ‘Content Marketing’!


Having a ‘ Marketing Plan’ for your business is Step 10 in the Mulcahy & Co FS360 process. Helping you achieve financial security is at the centre of what we do for all clients.


FS360 is a step by step process we use to achieve this with you over time. 

Get Found, Get Chosen - how does your business get found online?

By Gavin Nash • September 28, 2025
Be Discoverable. Be the Preferred Choice. In today’s digital landscape, visibility is everything—and selection follows discovery. 🔍 Search Engine Dominance Google commands over 90% of the global search market, while Bing holds approximately 5%. We can list your business across 25 reputable directories. Even if you don’t actively use them, Google crawls these platforms to assess your credibility and improve your ranking. We ensure consistency in your NAP (Name, Address, Phone) across all listings to maintain a strong local SEO score. 🌟 The Review-Driven Economy Consumers rely heavily on reviews to make decisions. Platforms like Google Reviews, TripAdvisor, Facebook, Trustpilot, RateMyAgent, and many others shape public perception and influence search rankings for your businesses visibility. Our Review Strategy: Encourage reviews from clients, suppliers, and colleagues. Integrate review requests into your email signature. Automate follow-ups post-transaction (e.g. via Zapier and Xero). Include review prompts in newsletters and direct outreach. Respond to every review using relevant keywords to boost SEO. Offer alternative review platforms for those without Google accounts (e.g., Trustpilot or TripAdvisor). Provide a private feedback channel to capture concerns before they become public. 📍 Google Business Profile Optimisation Regularly update your GMB profile with articles, images, and helpful tips to enhance engagement and visibility. 🔎 Local Search Exercise Search your industry in your area—e.g., “Plumbers in Footscray.” Who appears first? Who has the most reviews? These are the businesses most likely to be chosen. 💼 Our Packages We offer three tailored packages starting at $495/month—less than $6,000 annually—to help you attract and convert more leads. Our services include: Review generation and response management Your very own AI-powered website chatbot assistant trained on your businesses products and services Listing optimisation to improve visibility and conversion 📌 Final Thought This strategy complements—rather than replaces—your existing marketing efforts, including word of mouth, email campaigns, your website, social media and advertising. It works alongside them to ensure your business is not only found, but chosen more often. 

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In today’s digital-first world, your social media presence often serves as the first impression of your brand. At Mulcahy & Co Marketing , we specialise in crafting compelling, high-quality content that elevates your brand’s voice, engages your audience, and drives real results. The Power of First Impressions Whether you're a startup, a growing business, or an established brand, your social media channels are often the first place potential clients, partners, or customers go to learn more about you. What they see in those first few seconds can make or break their decision to engage. A strong, professional social media presence builds credibility, trust, and recognition—while an inconsistent or outdated feed can do just the opposite. Why Professional Content Creation Matters Professional content creation goes beyond pretty pictures and trendy captions. It’s about strategy, consistency, and creativity , all aligned with your business goals. Here’s what sets our content creation services apart: Tailored Strategy: We don’t believe in one-size-fits-all. Our team takes time to understand your brand, audience, and objectives to build a content strategy that truly reflects your voice and values. Consistent Branding: From your visuals to your tone of voice, we ensure every post strengthens your brand identity and tells a cohesive story. High-Quality Visuals: With professional photography, video, and graphic design, we create scroll-stopping content that captures attention and builds engagement. Engaging Copywriting: We craft captions that not only resonate with your audience but also drive action—whether that’s a click, a comment, or a conversion. Staying Ahead in a Competitive Market Social media is fast-moving, and trends evolve constantly. With Mulcahy & Co on your side, you’ll never fall behind. We stay ahead of the curve, using the latest tools, trends, and insights to keep your content fresh, relevant, and impactful. Let’s Build Your Brand Together Whether you need a full-service content plan or support with specific campaigns, our team is here to make your brand stand out. At Mulcahy & Co Marketing, we help you turn followers into fans—and fans into customers. Ready to level up your social media presence? Get in touch today and let’s start creating content that connects.
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