Adam Foale • July 27, 2021

Service Based Business Marketing

How do I attract new clients? It all starts with Content Marketing...



You work hard everyday to make sure your clients are happy with the hope they will refer you to their colleagues. Word of mouth is very important for attracting customers but so is your expertise. If you are in a service delivery business - your knowledge is your best asset. Leveraging that with a Content Marketing Strategy can be invaluable in making sure you have a pipeline of new clients coming your way. 


Positioning you as the expert in your area is a combination of digital assets these days. You need to reach your target audience or ideal client as effectively as possible so when they are ready to use a service like yours you are top of mind to them.


Content Marketing is a term which means you write or record your expertise and place it in the right digital channels so you can come up when those keywords are searched. Google’s algorithm rewards rich and valuable content- if Google thinks you are providing regular, quality content, they will reward your website with a better position in the search for your services.


Making it to the top 3 businesses listed in Google for your service and location can be a challenge but starts with good content.

Regular articles posted to your website and social media accounts is a great way of making sure Google sees your site as a valuable resource for its search results.


Writing and publishing articles: What if you aren’t a confident writer? There are lots of ways to get your content into your website and socials- you could:

  • Record your content as an audio file (podcast) and have it transcribed to your website.
  • Hire a content writer to convert your notes or dot points into a well written, grammatically correct article.
  • Have a team member write an article - even better ask your staff to write articles in rotation so not all the pressure is on you. 

 


Publish to other platforms: Once you are regularly writing and publishing articles to your website, the next step is to spread those across other platforms:

  • Your social media accounts
  • Emailed to your customers/clients via a regular eNews
  • Send your article to local news outlets like Radio, Newspapers & other Publications for inclusion in their content delivery.

 


All of this is designed to position you as the expert in your field. This helps customers or clients coming to your business rather than you pushing advertising to them in the hope they may make the decision to come to you.  For service based businesses it’s all about
‘Content Marketing’!


Having a Marketing Plan’ for your business is Step 10 in the Mulcahy & Co FS360 process. Helping you achieve financial security is at the centre of what we do for all clients.


FS360 is a step by step process we use to achieve this with you over time. 

Why Social Media  for your business matters more than ever
July 29, 2025
In today’s digital-first world, your social media presence often serves as the first impression of your brand. At Mulcahy & Co Marketing , we specialise in crafting compelling, high-quality content that elevates your brand’s voice, engages your audience, and drives real results. The Power of First Impressions Whether you're a startup, a growing business, or an established brand, your social media channels are often the first place potential clients, partners, or customers go to learn more about you. What they see in those first few seconds can make or break their decision to engage. A strong, professional social media presence builds credibility, trust, and recognition—while an inconsistent or outdated feed can do just the opposite. Why Professional Content Creation Matters Professional content creation goes beyond pretty pictures and trendy captions. It’s about strategy, consistency, and creativity , all aligned with your business goals. Here’s what sets our content creation services apart: Tailored Strategy: We don’t believe in one-size-fits-all. Our team takes time to understand your brand, audience, and objectives to build a content strategy that truly reflects your voice and values. Consistent Branding: From your visuals to your tone of voice, we ensure every post strengthens your brand identity and tells a cohesive story. High-Quality Visuals: With professional photography, video, and graphic design, we create scroll-stopping content that captures attention and builds engagement. Engaging Copywriting: We craft captions that not only resonate with your audience but also drive action—whether that’s a click, a comment, or a conversion. Staying Ahead in a Competitive Market Social media is fast-moving, and trends evolve constantly. With Mulcahy & Co on your side, you’ll never fall behind. We stay ahead of the curve, using the latest tools, trends, and insights to keep your content fresh, relevant, and impactful. Let’s Build Your Brand Together Whether you need a full-service content plan or support with specific campaigns, our team is here to make your brand stand out. At Mulcahy & Co Marketing, we help you turn followers into fans—and fans into customers. Ready to level up your social media presence? Get in touch today and let’s start creating content that connects.
By Gavin Nash August 21, 2024
Marketing consultants and accountants help businesses succeed via strategic planning and financial management. Learn how these professionals improve market strategy, performance, and economic stability for sustained development. Introduction Success in today's business world requires more than a great product or service. Strategic planning and budgetary management are needed. Here come marketing specialists and financial officers. Each has distinct talents that boost company development when combined. Marketing Consultant Role - Recognizing Market Trends They know customer behavior and market trends. They begin with significant market research to identify trends, customer preferences, and competition. They analyze this data to assist firms in predicting market trends and modifying tactics. This proactive strategy keeps marketing current and successful, helping organizations remain ahead of the competition. Creating Effective Strategies This must create and execute a successful marketing strategy. Their campaigns target targeted audiences with specialized messaging. Real market data, not assumptions, informs these initiatives. This method improves marketing initiatives by increasing consumer engagement and conversion rates. Growth and Brand Positioning They create engaging brand narratives and manage brand communications across platforms to boost a company's exposure and reputation. This includes social media, digital ads, and content marketing. Marketing experts boost brand awareness and client loyalty, boosting company development. Performance measurement and optimization Measure and optimize marketing performance is another important consultant task. They measure marketing campaign success using KPIs. Through extensive performance data analysis, they determine what works and what doesn't for changes and enhancements. This continuous tuning optimizes marketing techniques for optimal efficacy and ROI. The Role of Accountants - Management and Financial Planning They advise on resource allocation via budgeting, forecasting, and financial planning. Their knowledge helps organizations make smart spending and investment choices to boost growth and stability. Compliance and Tax Optimization Tax standards are complicated, but they can help you comply. They comply with regulations to file taxes and assist companies to avoid fines. They also find tax savings and reduce tax bills, assisting firms to reinvest and thrive. Financial Reporting and Analysis Financial reporting must be accurate to comprehend a company's finances. These personnel provide precise financial accounts and reports that show financial health. They inform company choices by analyzing this data. Financial clarity helps firms evaluate performance, manage cash flow, and plan strategically. Cost-Control and Efficiency Cost containment and operational efficiency are other accountant priorities. They track and cut wasteful expenditures. They boost profits and financial health by finding cost-saving options and optimizing procedures. Collaboration between marketing consultants and accountants - Integrated business strategy They work together to boost the company. Coordination of marketing and finance initiatives promotes growth. Financial information helps marketing experts enhance their tactics, while they examine marketing goals when budgeting. This alignment guarantees that all company parts work toward common objectives. Improvements in Decision-making They improve decision-making. Marketing experts analyze market trends and customer behavior, whereas accountants analyze finances. This complete picture helps firms optimize resource allocation and prioritize high-potential activities. Long-Term Success They work together for long-term company success. They provide financial stability and efficiency while marketing advisors boost growth via brand positioning and initiatives. They offer a balanced strategy that promotes sustained growth and company success. Conclusion Accountants and marketing experts are crucial to corporate success. Marketing consultants know market trends, strategy, brand positioning, and performance improvement. Financial officer help with financial management, tax compliance, reporting, and cost control. Together, these specialists produce a synergy that boosts strategic development and operational efficiency. They both are essential for organizations to succeed in today's competitive industry.
Marketing for Small to Medium Business - Mulcahy & Co Marketing
By Adam Foale August 8, 2023
Gavin Nash, Marketing Director at Mulcahy & Co, said on Episode 52 of the FS360 podcast with Danny Archer that consistency is key when establishing your digital footprint.
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