Adam Foale • July 21, 2021

Starting a business? What Marketing do you need and in what order...

It’s exciting right? Starting your own business may have been a dream you’ve had for some time - we get it! 


Although it can be overwhelming there are some simple steps you can put in place that will give your business a really good grounding in presence especially online. 

Step 1: Develop a brand More than a logo, a brand is what your business stands for - it is also the memory someone has after an interaction with your business. But a great place to start is a logo - it helps identify you to customers, separates you from competitors and also gives your business an identity it can have for many years to come. 


Step 2: Google My Business and Bing Business listings.
These are business listings provided on the Google and Bing search engines. They contain all contact details, opening hours, business descriptions and images of your business. They’re inexpensive and a great first step before investing in a website.


Step 3: Marketing Plan It can be exciting to get your brand ‘out there’ by advertising right away but you need to be careful to plan it out. Establish a target audience (your ideal customer), then work advertising and marketing toward that customer. A good place to start is to get a 12 month calendar and add to it action items like advertising, website build, social media posts etc to ensure you give yourself a to-do list you can refer back to.


Step 4: Social Media Developing a social presence is becoming more and more important. But which platform is best for your business? Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok or SnapChat? Each have their audiences and each have differing ways to advertise on them.
Once you choose, posting regularly is key - good quality information that can help your customers understand your business offering, not just ads.


Step 5: Website Likely the first place someone will go when looking for your service or product is online. 85% of word-of-mouth referrals check your business out online before contacting you. So your website is really the front door of your business to potential customers.
Websites have a lot of moving parts, like SEO, Call-to-Action, Product Offering - so it is important to get the site designed by someone who has lots of experience.


Step 6: Advertising The last step and with good reason - it can be expensive, so you want to make sure you have the first steps in place first. No good attacting a customer to your website if it isn’t ready to accept enquiry - or getting them to follow your business on socials and having no content to show them.


Lots of options here from TV to Radio to Newspaper to Social Boosts and Google Ads. All have their own ways of reaching your ‘ideal customer’ from Step 3 in the plan. Keep this customer in mind at all times and you should get good results. 


We offer assistance in all of the items mentioned above. Contact us today for a FREE initial consultation to step you through what is possible for your business. 

Get Found, Get Chosen - how does your business get found online?

By Gavin Nash • September 28, 2025
Be Discoverable. Be the Preferred Choice. In today’s digital landscape, visibility is everything—and selection follows discovery. 🔍 Search Engine Dominance Google commands over 90% of the global search market, while Bing holds approximately 5%. We can list your business across 25 reputable directories. Even if you don’t actively use them, Google crawls these platforms to assess your credibility and improve your ranking. We ensure consistency in your NAP (Name, Address, Phone) across all listings to maintain a strong local SEO score. 🌟 The Review-Driven Economy Consumers rely heavily on reviews to make decisions. Platforms like Google Reviews, TripAdvisor, Facebook, Trustpilot, RateMyAgent, and many others shape public perception and influence search rankings for your businesses visibility. Our Review Strategy: Encourage reviews from clients, suppliers, and colleagues. Integrate review requests into your email signature. Automate follow-ups post-transaction (e.g. via Zapier and Xero). Include review prompts in newsletters and direct outreach. Respond to every review using relevant keywords to boost SEO. Offer alternative review platforms for those without Google accounts (e.g., Trustpilot or TripAdvisor). Provide a private feedback channel to capture concerns before they become public. 📍 Google Business Profile Optimisation Regularly update your GMB profile with articles, images, and helpful tips to enhance engagement and visibility. 🔎 Local Search Exercise Search your industry in your area—e.g., “Plumbers in Footscray.” Who appears first? Who has the most reviews? These are the businesses most likely to be chosen. 💼 Our Packages We offer three tailored packages starting at $495/month—less than $6,000 annually—to help you attract and convert more leads. Our services include: Review generation and response management Your very own AI-powered website chatbot assistant trained on your businesses products and services Listing optimisation to improve visibility and conversion 📌 Final Thought This strategy complements—rather than replaces—your existing marketing efforts, including word of mouth, email campaigns, your website, social media and advertising. It works alongside them to ensure your business is not only found, but chosen more often. 

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In today’s digital-first world, your social media presence often serves as the first impression of your brand. At Mulcahy & Co Marketing , we specialise in crafting compelling, high-quality content that elevates your brand’s voice, engages your audience, and drives real results. The Power of First Impressions Whether you're a startup, a growing business, or an established brand, your social media channels are often the first place potential clients, partners, or customers go to learn more about you. What they see in those first few seconds can make or break their decision to engage. A strong, professional social media presence builds credibility, trust, and recognition—while an inconsistent or outdated feed can do just the opposite. Why Professional Content Creation Matters Professional content creation goes beyond pretty pictures and trendy captions. It’s about strategy, consistency, and creativity , all aligned with your business goals. Here’s what sets our content creation services apart: Tailored Strategy: We don’t believe in one-size-fits-all. Our team takes time to understand your brand, audience, and objectives to build a content strategy that truly reflects your voice and values. Consistent Branding: From your visuals to your tone of voice, we ensure every post strengthens your brand identity and tells a cohesive story. High-Quality Visuals: With professional photography, video, and graphic design, we create scroll-stopping content that captures attention and builds engagement. Engaging Copywriting: We craft captions that not only resonate with your audience but also drive action—whether that’s a click, a comment, or a conversion. Staying Ahead in a Competitive Market Social media is fast-moving, and trends evolve constantly. With Mulcahy & Co on your side, you’ll never fall behind. We stay ahead of the curve, using the latest tools, trends, and insights to keep your content fresh, relevant, and impactful. Let’s Build Your Brand Together Whether you need a full-service content plan or support with specific campaigns, our team is here to make your brand stand out. At Mulcahy & Co Marketing, we help you turn followers into fans—and fans into customers. Ready to level up your social media presence? Get in touch today and let’s start creating content that connects.
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