Adam Foale • November 22, 2021

Sunraysia Outdoor Blinds: Case Study

Client: Sunraysia Outdoor Blinds

 
Industry: Indoor and Outdoor Blinds. Mobile Service. No Storefront. They travel to their client for appointments.

 
Goals with the site: Mark and Tricia contacted Mulcahy & Co as their original website was very old (2007) and outdated. They wanted to bring it up to date with current information and in line with new technology.

 

Their aim was to be more findable online, have more people making enquiries and to showcase their work in a more modern way that worked well on a mobile phone.

 

The process: Text partially provided by the client. Further copywriting was done by Adam from Marketing. Photography was provided by the client.

The Marketing team designed and developed a new website with separate pages showcasing Indoor and Outdoor Blinds.
Each section displays the types of blinds and options available. We were provided with brochures and images that we added to the site from the manufacturers – these are now downloadable also.

On the home page we created a Project Gallery which provides information about the project they were appointed to do with results and images. We added a photo gallery page to showcase images of their work and the types of blinds. We find that pictures can be the best way to sell and inform rather than long explanations in text.


TWe assisted in the creation of a new email address and this was added to the site so that Mark and Tricia can now receive and respond to emails.

We also created both Google My Business and Bing Business listings so that Sunraysia Outdoor blinds can be found easily and called directly from a Google search on a mobile phone.


Both Mark and Tricia are very happy with their new website and plan to regularly update it with recently completed projects. View the new website here www.sunraysiaoutdoorblinds.com.au

Get Found, Get Chosen - how does your business get found online?

By Gavin Nash • September 28, 2025
Be Discoverable. Be the Preferred Choice. In today’s digital landscape, visibility is everything—and selection follows discovery. 🔍 Search Engine Dominance Google commands over 90% of the global search market, while Bing holds approximately 5%. We can list your business across 25 reputable directories. Even if you don’t actively use them, Google crawls these platforms to assess your credibility and improve your ranking. We ensure consistency in your NAP (Name, Address, Phone) across all listings to maintain a strong local SEO score. 🌟 The Review-Driven Economy Consumers rely heavily on reviews to make decisions. Platforms like Google Reviews, TripAdvisor, Facebook, Trustpilot, RateMyAgent, and many others shape public perception and influence search rankings for your businesses visibility. Our Review Strategy: Encourage reviews from clients, suppliers, and colleagues. Integrate review requests into your email signature. Automate follow-ups post-transaction (e.g. via Zapier and Xero). Include review prompts in newsletters and direct outreach. Respond to every review using relevant keywords to boost SEO. Offer alternative review platforms for those without Google accounts (e.g., Trustpilot or TripAdvisor). Provide a private feedback channel to capture concerns before they become public. 📍 Google Business Profile Optimisation Regularly update your GMB profile with articles, images, and helpful tips to enhance engagement and visibility. 🔎 Local Search Exercise Search your industry in your area—e.g., “Plumbers in Footscray.” Who appears first? Who has the most reviews? These are the businesses most likely to be chosen. 💼 Our Packages We offer three tailored packages starting at $495/month—less than $6,000 annually—to help you attract and convert more leads. Our services include: Review generation and response management Your very own AI-powered website chatbot assistant trained on your businesses products and services Listing optimisation to improve visibility and conversion 📌 Final Thought This strategy complements—rather than replaces—your existing marketing efforts, including word of mouth, email campaigns, your website, social media and advertising. It works alongside them to ensure your business is not only found, but chosen more often. 

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