Adam Foale • December 16, 2021

Case Study – McMeekins Cleaning

Client: McMeekins Cleaning

 
Industry: Residential and Commercial Cleaning, End of Lease, Oven Cleaning, Window Cleaning

 
Goals with the site: From our first appointment our client highlighted their need for a website as well as some graphic design work including vehicle signage, a promotional flyer and some work on their social media pages.

A website build was particularly important for the client as they wanted to promote their cleaning services and the areas they service in and around the Sunraysia district.

 

We also identified the need for both Google My Business & Bing Business Listings.

 
The process:

Once we identified the work to be done, we created a plan with the client so that Marketing could be done in stages across a couple of months and in a progressive order.

 

We started by assessing and doing works on the existing Facebook page including design of a new coverpic, post with cartoon character announcing services and updating logo and business description. This was followed by vehicle signage design with print ready files sent to the signwriter.

 

Website works started with a clear plan of pages and sections that were identified during talks with the client. Copy writing - Basic terminology was provided and then text expanded upon by our team.

 
A new flyer has also been designed in line with branding to promote business services and includes the new website address with print ready artwork sent to the local printer.


Our graphic design team were able to re-create the client’s logo as well as design of cartoon characters that would form the basis of the design work. The team collaborated to create a consistent and clever design to match in with the clients existing brand and colours. 


Following this, the marketing team designed and developed the website with an easy to find dropdown section to the types of cleaning services offered by McMeekins Cleaning.

Our team were able to obtain professional images for use on the website without needing to use private photos. These photos are generic but clearly align with the purpose of each cleaning page and section.

We also created both Google My Business and Bing Business listings so that McMeekins Cleaning can be found easily in the online world and called directly from a Google search on a mobile phone. 


Visit the website at www.mcmeekinscleaning.com.au

Get Found, Get Chosen - how does your business get found online?

By Gavin Nash • September 28, 2025
Be Discoverable. Be the Preferred Choice. In today’s digital landscape, visibility is everything—and selection follows discovery. 🔍 Search Engine Dominance Google commands over 90% of the global search market, while Bing holds approximately 5%. We can list your business across 25 reputable directories. Even if you don’t actively use them, Google crawls these platforms to assess your credibility and improve your ranking. We ensure consistency in your NAP (Name, Address, Phone) across all listings to maintain a strong local SEO score. 🌟 The Review-Driven Economy Consumers rely heavily on reviews to make decisions. Platforms like Google Reviews, TripAdvisor, Facebook, Trustpilot, RateMyAgent, and many others shape public perception and influence search rankings for your businesses visibility. Our Review Strategy: Encourage reviews from clients, suppliers, and colleagues. Integrate review requests into your email signature. Automate follow-ups post-transaction (e.g. via Zapier and Xero). Include review prompts in newsletters and direct outreach. Respond to every review using relevant keywords to boost SEO. Offer alternative review platforms for those without Google accounts (e.g., Trustpilot or TripAdvisor). Provide a private feedback channel to capture concerns before they become public. 📍 Google Business Profile Optimisation Regularly update your GMB profile with articles, images, and helpful tips to enhance engagement and visibility. 🔎 Local Search Exercise Search your industry in your area—e.g., “Plumbers in Footscray.” Who appears first? Who has the most reviews? These are the businesses most likely to be chosen. 💼 Our Packages We offer three tailored packages starting at $495/month—less than $6,000 annually—to help you attract and convert more leads. Our services include: Review generation and response management Your very own AI-powered website chatbot assistant trained on your businesses products and services Listing optimisation to improve visibility and conversion 📌 Final Thought This strategy complements—rather than replaces—your existing marketing efforts, including word of mouth, email campaigns, your website, social media and advertising. It works alongside them to ensure your business is not only found, but chosen more often. 

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