Adam Foale • February 4, 2022

Upgrade your old website...Why?

It’s been some time since you built your website, now may be a good time to update it. Here are some reason’s why it’s a good idea:

 1. Google’s algorithm has changed many times since we made your website live. Google rewards different things than they used to. Things that can help get your business back near the top or organic Google searches for your industry.


2. The web is faster now - we can design with full screen images and also full screen video sections on your site to give it that wow factor.

3. Your photography and offers may well be out of date - a new site design will update your potential customers with your business and where it is today.   


4. Video is now huge - most people when faced with paragraphs of text to read or a short video will choose the video. We can film and edit a video or a series of videos to help explain your products or services.  


5. Your website has never been seen on so many different devices - desktop and laptop computers, tablets and smartphones. Making sure your site is optimised for all of these devices is key.   Your website is a tool within your business, from time to time it needs attention just like a builder wouldn’t expect their favourite saw to last forever without sharpening or replacement - the same goes for your business website.   Give me a call today and we can organise a time to meet up and discuss what your site could be going into the next few years of business. 

Payment options:

1. No up front cost - a low monthly fee

 

2. 4 equal monthly payments

 

3. 50% at the start, 50% at completion

Get Found, Get Chosen - how does your business get found online?

By Gavin Nash • September 28, 2025
Be Discoverable. Be the Preferred Choice. In today’s digital landscape, visibility is everything—and selection follows discovery. 🔍 Search Engine Dominance Google commands over 90% of the global search market, while Bing holds approximately 5%. We can list your business across 25 reputable directories. Even if you don’t actively use them, Google crawls these platforms to assess your credibility and improve your ranking. We ensure consistency in your NAP (Name, Address, Phone) across all listings to maintain a strong local SEO score. 🌟 The Review-Driven Economy Consumers rely heavily on reviews to make decisions. Platforms like Google Reviews, TripAdvisor, Facebook, Trustpilot, RateMyAgent, and many others shape public perception and influence search rankings for your businesses visibility. Our Review Strategy: Encourage reviews from clients, suppliers, and colleagues. Integrate review requests into your email signature. Automate follow-ups post-transaction (e.g. via Zapier and Xero). Include review prompts in newsletters and direct outreach. Respond to every review using relevant keywords to boost SEO. Offer alternative review platforms for those without Google accounts (e.g., Trustpilot or TripAdvisor). Provide a private feedback channel to capture concerns before they become public. 📍 Google Business Profile Optimisation Regularly update your GMB profile with articles, images, and helpful tips to enhance engagement and visibility. 🔎 Local Search Exercise Search your industry in your area—e.g., “Plumbers in Footscray.” Who appears first? Who has the most reviews? These are the businesses most likely to be chosen. 💼 Our Packages We offer three tailored packages starting at $495/month—less than $6,000 annually—to help you attract and convert more leads. Our services include: Review generation and response management Your very own AI-powered website chatbot assistant trained on your businesses products and services Listing optimisation to improve visibility and conversion 📌 Final Thought This strategy complements—rather than replaces—your existing marketing efforts, including word of mouth, email campaigns, your website, social media and advertising. It works alongside them to ensure your business is not only found, but chosen more often. 

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